The Lure of “New!”

by | Mar 16, 2019 | Articles

If you’re in the advertising business, you quickly learn about the Two Magic Words. They’re guaranteed to snag the customer’s attention every time, whether you’re selling applesauce or automobiles, TVs or timeshares. One is “FREE!” Who can resist the appeal …...

Well, It’s Legal, Isn’t It?

by | Mar 16, 2019 | Articles

Have you noticed how frequently ethical debates these days start—and end—with the question “Is it legal?”? Maybe I’m just hearing it more because I live in Colorado, where marijuana has been legalized for not only medicinal but also recreational use. … Read...