Short Reads

The Lure of “New!”

If you’re in the advertising business, you quickly learn about the Two Magic Words. They’re guaranteed to snag the customer’s attention every time, whether you’re selling applesauce or automobiles, TVs or timeshares.

One is “FREE!” Who can resist the appeal … Read more »

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Well, It’s Legal, Isn’t It?

Have you noticed how frequently ethical debates these days start—and end—with the question “Is it legal?”? Maybe I’m just hearing it more because I live in Colorado, where marijuana has been legalized for not only medicinal but also recreational use. … Read more »

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A Cup of Cold Water Plus

In nearly every city and town across this country, today’s Christians are busy serving the poor, the distressed, the marginalized, the victimized. Churches collect canned goods for the local food bank. Used clothing is passed out to the homeless. Free … Read more »

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